A Wealth Tech World: Mapping Robo-Advisors Around The Globe
Since 2012, private robo-advisors have raised over $1.32B globally across 119 equity investments. Robo-advisors make up the largest sub-category of companies in wealth tech and account for roughly 30% of total funding.
Three of the earliest robo-advisors firms and largest in terms of total funding are Betterment, Personal Capital, and Wealthfront. Though they lead in the US, expanding internationally is a challenge because of the complex international regulatory environment, differing investment practices, and other barriers to entry. Seeing the market opportunity outside the US, new early-stage (seed/angel or Series A) robo-advisors have been launching in many different markets and span at least 17 countries outside of the US.
Using CB Insights’ database, we mapped the global distribution of robo-advisors and identified geographic trends. We define robo-advisors as companies that use automated investment platforms, leveraging technology to provide digital financial advice or portfolio management. These firms may serve retail investors directly or provide technology to financial advisors and wealth management firms.
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