Invessence Powers Building Benjamins℠, The New Robo-Advisor of Tradition Capital Management

June, 28 2016 | Prashant Mehta

Digital wealth management technology provider Invessence has partnered with independent investment management firm Tradition Capital Management (“Tradition”) to build an automated online investing service called Building Benjamins℠.

Requiring a minimum investment of only $50,000, Building Benjamins℠ recommends one of six risk-adjusted investment portfolios managed by Tradition. The portfolios consist of U.S. stocks along with diversifying assets such as bonds, reinsurance, alternatives and international investments. Building Benjamins will mix low cost ETFs with mutual funds that provide access to asset classes that are not efficiently available in the ETF structure. An investor can open an account through an online process, select an appropriate recommended portfolio and have it periodically rebalanced over time. Tradition’s experienced investment committee will oversee the portfolios. The service is expected to launch later this year. Michael Ciccone is the lead Adviser on the Building Benjamins’ service for Tradition.

Invessence is a business-to-business provider of automated technology (including robo-advisory services) that enables asset managers, broker-dealers and advisors to deliver their investment solutions through a white-labeled online platform. The technology can be customized to provide a full range of options for firms to configure the types of recommended securities, portfolio strategy and even user experience.

“Tradition’s investment focus on diversification through true alternatives makes the underlying portfolios unique versus other robo-advisor strategies” said Jigar Vyas, CEO of Invessence. He added, “That’s one of the reasons the Invessence technology is a smart choice for them, because the flexibility we provide accommodates their sophisticated approach.”

Benjamin Halliburton, founder and Chief Executive Officer of Tradition, said, “We partnered with Invessence because they have the technological expertise to incorporate a complex investment strategy into a user-friendly customer experience.” Halliburton sees the technology as “a way to increase the accessibility of the firm’s strategies through lower minimum investments and to enhance the customer experience via Web and mobile app capabilities, while at the same time reducing client servicing costs.”

About Invessence, Inc.:

Invessence provides white-labeled digital wealth management technology that enables global asset managers, broker-dealers, and advisors to deliver their investment solutions at scale. The flexible technology provides a dynamic user experience for both the advisor and investor by simplifying the entire investing process – client on-boarding, portfolio construction, record keeping, and rebalancing – into a streamlined online solution. Invessence provides services globally. For additional information, visit

About Tradition Capital Management, LLC.:

Tradition Capital Management is an SEC Registered Investment Adviser (RIA) and provides portfolio management and related services for a fee. For more information, please visit or in the near future

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